Pardon me for being a bit premature, as the year isn’t quite over yet. But I’m far too excited to list my best Website of the Year for 2007.
Toadman’s Tank Pictures is, hands down, a winner in every sense of the word. The titular Toadman has provided a splendid resource for those who want pictures of tanks, but also hate any way to navigate through their shopping experience.
What will you find above the fold on a site dedicated to pictures of tanks? Words, words, white space, and more words! Why clutter up a site dedicated to pictures of tanks with pictures of tanks?
I can see that you might be worried about entering the site. Will you be accepted with open arms by Toadman? A friendly serif headline informs you that, indeed, you have arrived at Toadman’s Tank Pictures. But Toadman was considerate enough to know that some people are serif blind. That’s why a san-serif “Welcome to Toadman’s Tank Pictures” awaits you a few short lines down.
Like the healthy glow of a western facing living room at sunset, the colors of the website welcome you into its loving embrace. Black and white is all Toadman needs to bring you into his internet home.
While the rest of the world is abuzz about Twitter, Facebook, and Hulu, the real people will flock to the futuristic vision of the internet brought to you by Toadman and his pictures of tanks that are not pictured. Bravo, good sir. Bravo.
OK – I looked at the site. My head now hurts. The first picture link I clicked on wasn’t even a tank. It was just a big gun. I will now have to go surf the net for less contrast and less overuse of a single color.